In 1998, Eric Charlier and Philippe Colart created PLAYtheGAME, a free games website. In 2000 they integrated there a loyalty program, developed in-house. This initial experience forms the basis of software development and reward fulfillment experience. This expertise was quickly promoted through contest / reward packages commercialized in the European market.
In 2010 GiftsMania was created, the first external loyalty software. Loyalty Pass becomes the synthesis of know-how and technical development of reward and loyalty management. With more than 4 million rewards distributed in 20 years all over the world, for brands such as Samsung, Coca- Cola, Circus, Casino777, GVA, France24... Pass-Online.net establishes itself as a global loyalty management solution company.